Unisex sheepskin boots, which are usually lined with wool on the inside and with a tanned external surface, are usually known simply as ugg " booties ". While trademarked in a few countries, in many locations "uggs" is still recognized as a generic term. While the ugg boot style originates in Sydney or New Zealand, today the biggest maker of uggs is UGG Australia. This is a brand owned by Deckers Open-air Corp, which is a great American company. All merchandise are actually made within China.

UGG Australia is generally a more expensive brand than competing sheepskin footwear products like Bearpaw and EMU Australia. The selling point of this particular brand name has generally been that their boots are definitely the most fashionable, but the 2010 creations from this company tell a several story.

The new 2010 designs from UGG Australia include boots monogrammed along with the UGG logo with a metallic sheen in most different variations. In addition they also have released many new colors such as magenta, ultramarine, and fluorescents green.

It will be interesting to see whether the new 2010 ugg boots will sell or not necessarily. Originally the sheepskin boots became popular because they are plain, simple, and robust. In addition, they are also quite warm, though sorry to say not waterproof. Only time will tell whether consumers will require to the new 2010 styles that certainly break with the standard image of UGG Queensland boots. The popularity of uggs has already lasted for some years, and only probably the most optimistic fashionistas believe that their popularity will survive for a lot longer.ugg australia